Four Strategic Pillars.
One Strong Future for Alberta Pork.
Behind every successful pork operation is a commitment to doing the right thing—for animals, for people, for the environment, and for the future of our industry.
At Alberta Pork, these commitments are reflected in four strategic pillars that guide our communications, advocacy, and the work we do on behalf of producers: Pigs, People, Planet, and Progress.
Together, these pillars tell the story of a modern, responsible, and forward-thinking pork industry that is committed to producing safe, nutritious food while supporting communities across Alberta.
Pigs: Healthy Animals. Quality Pork.
Healthy pigs are the foundation of a strong pork industry.
Alberta pork producers are committed to providing the highest standards of animal care through responsible husbandry, biosecurity, disease prevention, quality nutrition, and continuous monitoring of animal health and welfare.
These efforts help ensure every pig is raised with care while producing the safe, nutritious, high-quality pork that consumers expect.
People: Supporting Farm Communities
The Alberta pork industry is built by people.
From producers and farm employees to veterinarians, transporters, processors, researchers, retailers, and consumers, thousands of Albertans contribute to the success of our industry every day.
The pork sector supports more than 19,000 jobs across the province and generates significant economic activity in rural and urban communities alike. Alberta pork helps support local families, businesses, and communities.
Planet: Farming for Future Generations
Environmental stewardship and efficient farming go hand in hand.
Alberta pork producers continuously invest in practices that reduce environmental impacts while improving the long-term sustainability of their farms. From responsible manure management and water conservation to food waste diversion and energy-efficient technologies, producers understand that caring for the environment also strengthens their businesses.
Sustainability is not a single initiative—it’s an ongoing commitment to balancing environmental responsibility with economic prosperity and continued viability.
Progress: Driving Innovation Forward
Agriculture never stands still—and neither does Alberta’s pork industry.
Producers are constantly adopting new technologies, improving production practices, strengthening biosecurity, enhancing animal welfare, and advancing sustainability. Continuous improvement allows Alberta’s pork sector to remain competitive while meeting the evolving expectations of consumers and global markets.
Alberta has become a leader in areas such as traceability, quality assurance, and industry collaboration because producers are committed to innovation and continuous learning.
Working Together: Pigs. People. Planet. Progress.
These four strategic pillars are more than words—they reflect the values that guide Alberta Pork and the producers we represent every day.
Healthy animals, thriving communities, environmental responsibility, and continuous innovation are all connected. Together, they help ensure Alberta’s pork industry remains resilient, competitive, and trusted for generations to come.
