Public trust among millennials continues to evolve

The Canadian Centre for Food Integrity’s (CCFI) Public Trust Research has shown that millennials—individuals born in the 1980s and 1990s—are changing the way the public views food responsibility. Millennials are now the largest Canadian workforce demographic, meaning their perception of food integrity goes beyond ideological posturing: they are the marketplace for the foreseeable future. CCFI’s…

PED investigation ongoing in Alberta

Last week, we announced that a 400-head hog operation in Alberta has contracted the porcine epidemic diarrhea (PED) virus. Environmental surveillance performed at high-traffic pig sites in the province—including assembly yards, abattoirs and truck washes—have all tested negative for PED. The investigation into the source of this virus is ongoing. Animal trace backs have been…

Antimicrobial access changes with new regulations

Access to medically important antimicrobials has changed due to new federal regulations. The responsible use of antimicrobials contributes greatly to animal welfare and public trust—a top priority for Alberta’s pork producers. While Alberta Pork supports the new requirements, our producers are concerned with continuing to easily access these products. We are surveying producers to find…

Introducing the Alberta Pork app

Hog farmers, industry partners and members of the public have a new tool to educate and inform them on the latest issues of pork production: the Alberta Pork app, now available for Apple iOS and Android devices. Both Apple and Android users can download the app by searching “Alberta Pork” using their respective device application…