Mission & Vision
Our Mission
“We advocate for and provide the best possible services to Alberta pork producers and our partners”
Alberta Pork is here to serve and represent Alberta’s pork producers by enhancing prosperity, supporting responsible practices, and ensuring a strong, resilient industry for generations to come.
Our Four Pillars: The Foundation of Alberta Pork
Alberta Pork’s communications and strategic direction are built on four key pillars — the core of everything we stand for and strive to improve every day.
PIGS
Healthy animals are at the heart of what we do.
Alberta’s pork producers are committed to the highest standards of animal care. From responsible breeding to humane housing and advanced biosecurity practices, every step is taken to ensure our pigs are raised with integrity. Healthy, well-cared-for pigs lead to premium, safe, and nutritious pork products for families at home and around the world.
PEOPLE
Behind every bite of Alberta pork is a dedicated community.
Our producers are skilled, passionate individuals who take pride in their work and in supporting the local economy. Alberta Pork supports over 12,000 jobs across the province — from farms and feed suppliers to processors and transporters. We’re proud to help grow strong rural communities and share the stories of the people who feed our province.
PLANET
Sustainable farming is smart farming.
Alberta’s pork industry is committed to environmental stewardship through innovative and responsible practices. From waste reduction and water conservation to energy efficiency and food waste diversion, our producers are leading the way in eco-conscious agriculture — because what’s good for the planet is good for everyone.
PROGRESS
Behind every bite of Alberta pork is a dedicated community.
The future of Alberta’s pork industry depends on bold thinking and smart solutions. That’s why our producers are constantly evolving — embracing new technologies, improving animal welfare, and adapting to market demands. Alberta Pork supports progress at every level, helping ensure long-term success and global competitiveness.
Our Vision
“Trusted and competitive industry”
Alberta Pork works to stimulate change that drives growth and creates a positive future for Alberta’s pork industry — one that benefits producers, communities, consumers, and the environment.