Whether a producer, processor or retailer, Canadian pork value chain stakeholders constantly have their minds, and businesses, geared toward profitability.
Recently, Alberta Pork took the initiative to seek support in the form of business student proposals solicited as part of the Alberta International Business Competition (AIBC), an event hosted by the University of Alberta Faculty of Business, featuring 12 academic teams from around the world.
Teams hailing from Alberta, Ontario, Quebec, North Carolina, Florida, Mexico, the Netherlands, Thailand and Hong Kong all made their way to Jasper – the world-renowned mountain town and tourist destination – to hear two business cases, then respond. Alberta Pork’s case, centred around pork industry profitability, was presented by Darcy Fitzgerald, Executive Director, Alberta Pork.
“Alberta Pork was thrilled to be included as part of this prestigious competition,” said Fitzgerald. “These young, bright minds came up with some impressive and unexpected ideas, which is no easy feat.”
Teams then had just 30 hours on the clock to research, brainstorm, fine-tune and deliver a presentation before a team of expert judges. Recognizing the different approaches, a common thread could be found among all: the need to find innovative ways to increase producer margins; the need to develop better business relationships among value chain partners; and the need to improve pork promotion and awareness.
Read more in the Winter 2024 edition of the Canadian Hog Journal, which will be published in February.